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WWW
2009
ACM
14 years 11 months ago
2009
ACM
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
WWW
2004
ACM
14 years 11 months ago
2004
ACM
In this paper we describe a practical framework for studying the navigational behavior of the users of an e-learning environment integrated in a virtual campus. The students navig...
KDD
2009
ACM
14 years 11 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
KDD
2004
ACM
14 years 11 months ago
2004
ACM
Automatically segmenting unstructured text strings into structured records is necessary for importing the information contained in legacy sources and text collections into a data ...
OSDI
2008
ACM
14 years 11 months ago
2008
ACM
Because writing computer programs is hard, computer programmers are taught to use encapsulation and modularity to hide complexity and reduce the potential for errors. Their progra...