Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
In this paper we describe a practical framework for studying the navigational behavior of the users of an e-learning environment integrated in a virtual campus. The students navig...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Automatically segmenting unstructured text strings into structured records is necessary for importing the information contained in legacy sources and text collections into a data ...
Because writing computer programs is hard, computer programmers are taught to use encapsulation and modularity to hide complexity and reduce the potential for errors. Their progra...
Anthony Cozzie, Frank Stratton, Hui Xue, Samuel T....