This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
We introduce a new approach to analyzing click logs by examining both the documents that are clicked and those that are bypassed--documents returned higher in the ordering of the ...
Atish Das Sarma, Sreenivas Gollapudi, Samuel Ieong
Not only is Wikipedia a comprehensive source of quality information, it has several kinds of internal structure (e.g., relational summaries known as infoboxes), which enable self-...
In many multiclass learning scenarios, the number of classes is relatively large (thousands,...), or the space and time efficiency of the learning system can be crucial. We invest...
Localized search engines are small-scale systems that index a particular community on the web. They offer several benefits over their large-scale counterparts in that they are rel...