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KDD
2009
ACM
14 years 2 months ago
2009
ACM
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
KDD
2008
ACM
14 years 8 months ago
2008
ACM
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
KDD
2012
ACM
11 years 10 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
KDD
2009
ACM
14 years 9 days ago
2009
ACM
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
KDD
2010
ACM
13 years 11 months ago
2010
ACM
Many real-world data mining tasks require the achievement of two distinct goals when applied to unseen data: first, to induce an accurate preference ranking, and second to give g...