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WWW
2008
ACM
16 years 5 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
WAOA
2004
Springer
91views Algorithms» more  WAOA 2004»
15 years 9 months ago
Pricing Network Edges to Cross a River
Abstract. We consider a Stackelberg pricing problem in directed networks. Tariffs have to be defined by an operator, the leader, for a subset of the arcs, the tariff arcs. Clien...
Alexander Grigoriev, Stan P. M. van Hoesel, Anton ...
CISS
2008
IEEE
15 years 11 months ago
Progress on pricing with peering
—This paper examines a simple model of how a provider ISP charges customer ISPs by assuming the provider ISP wants to maximize its revenue when customer ISPs have the possibility...
Eui-woong Lee, David Buchfuhrer, Lachlan L. H. And...
FOCS
2005
IEEE
15 years 10 months ago
AdWords and Generalized On-line Matching
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a generalization of the online bipartite matching p...
Aranyak Mehta, Amin Saberi, Umesh V. Vazirani, Vij...
WADS
2005
Springer
111views Algorithms» more  WADS 2005»
15 years 10 months ago
Near-Optimal Pricing in Near-Linear Time
We present efficient approximation algorithms for a number of problems that call for computing the prices that maximize the revenue of the seller on a set of items. Algorithms for ...
Jason D. Hartline, Vladlen Koltun