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WEBI
2009
Springer
15 years 8 months ago
Estimating Ad Clickthrough Rate through Query Intent Analysis
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
WINE
2009
Springer
200views Economy» more  WINE 2009»
15 years 8 months ago
Pricing Strategies for Viral Marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
JCM
2006
73views more  JCM 2006»
15 years 3 months ago
Wireless Networks Revenue Optimization through Overload Control with Priority Services
Wireless networks are currently experiencing more overload situations than their wireline counterparts because of explosive mobile traffic growth, unpredictable traffic behavior, s...
Haitao Lin, Preetam Ghosh, Prabir Das
ICC
2007
IEEE
148views Communications» more  ICC 2007»
15 years 10 months ago
Improved Revenue and Radio Resource Usage through Inter-Operator Joint Radio Resource Management
— This paper proposes a two-layer Joint Radio Resource Management (JRRM) framework to improve the efficiency in multi-radio and multi-operator cellular scenarios. On the one hand...
Lorenza Giupponi, Ramón Agustí, Jord...
IOR
2006
54views more  IOR 2006»
15 years 3 months ago
Revenue Management Through Dynamic Cross Selling in E-Commerce Retailing
Serguei Netessine, Sergei Savin, Wenqiang Xiao