Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
Wireless networks are currently experiencing more overload situations than their wireline counterparts because of explosive mobile traffic growth, unpredictable traffic behavior, s...
— This paper proposes a two-layer Joint Radio Resource Management (JRRM) framework to improve the efficiency in multi-radio and multi-operator cellular scenarios. On the one hand...