Online Social Networks (OSNs) have already attracted more than half a billion users. However, our understanding of which OSN features attract and keep the attention of these users...
Bucket testing, also known as A/B testing, is a practice that is widely used by on-line sites with large audiences: in a simple version of the methodology, one evaluates a new fea...
Online social media applications have exploded in popularity in the Web. In most of these applications, users interact with other users and create content that becomes available o...
: Network topology not only tells about tightly-connected “communities,” but also gives cues on more subtle properties of the vertices. We introduce a simple probabilistic late...
We argue that users in social networks are strategic in how they post and propagate information. We propose two models — greedy and courteous — and study information propagatio...
Mangesh Gupte, MohammadTaghi Hajiaghayi, Lu Han, L...