We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
Search engines are among the most useful Internet applications. There exist several media types on the Web and, given the particularities of each of them, adapted search solutions...
Click data captures many users’ document preferences for a query and has been shown to help significantly improve search engine ranking. However, most click data is noisy and of...
In this paper, we propose a semi-supervised learning approach for classifying program (bot) generated web search traffic from that of genuine human users. The work is motivated by...
Hongwen Kang, Kuansan Wang, David Soukal, Fritz Be...