825 search results - page 20 / 165 » Search advertising using web relevance feedback |
SIGIR
2009
ACM
14 years 4 months ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
SIGIR
2010
ACM
14 years 1 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
JCO
2010
13 years 8 months ago
2010
Rocchio’s similarity-based relevance feedback algorithm, one of the most important query reformation methods in information retrieval, is essentially an adaptive supervised lear...
GI
2010
Springer
2010
Springer
Estimating the Relevance of Search Results in the Culture-Web: A Study of Semantic Distance Measures
13 years 8 months ago
Abstract: More and more cultural heritage institutions publish their collections, vocabularies and metadata on the Web. The resulting Web of linked cultural data opens up exciting ...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
Personalized Web search has emerged as one of the hottest topics for both the Web industry and academic researchers. However, the majority of studies on personalized search focuse...