825 search results - page 31 / 165 » Search advertising using web relevance feedback |
CIKM
2003
Springer
14 years 3 months ago
2003
Springer
Keeping track of changes in user interests from a document stream with a few relevance judgments is not an easy task. To tackle this problem, we propose a novel method that integr...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
NIPS
2007
13 years 11 months ago
2007
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
SIGIR
2009
ACM
14 years 4 months ago
2009
ACM
We examine two basic sources for implicit relevance feedback on the segment level for search personalization: eye tracking and display time. A controlled study has been conducted ...