825 search results - page 34 / 165 » Search advertising using web relevance feedback |
WWW
2007
ACM
14 years 10 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
SIGIR
2010
ACM
14 years 1 months ago
2010
ACM
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...
WSDM
2009
ACM
14 years 4 months ago
2009
ACM
In this paper, we investigate the difference between Wikipedia and Web link structure with respect to their value as indicators of the relevance of a page for a given topic of re...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
Learning to rank is a new statistical learning technology on creating a ranking model for sorting objects. The technology has been successfully applied to web search, and is becom...
COMPSYSTECH
2009
13 years 7 months ago
2009
: This work presents personalized web search using enhancing information extracted from context. Context reflects user profile, her interests, past searching experiences etc. It is...