825 search results - page 3 / 165 » Search advertising using web relevance feedback |
SIGIR
2006
ACM
14 years 2 months ago
2006
ACM
Information retrieval algorithms leverage various collection statistics to improve performance. Because these statistics are often computed on a relatively small evaluation corpus...
WEBI
2010
Springer
13 years 6 months ago
2010
Springer
The current search engine model considers users not trustworthy, so no tools are provided to let them specify what they are looking for or in what context, which severely limits wh...
SIGIR
2008
ACM
13 years 8 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
WWW
2006
ACM
14 years 9 months ago
2006
ACM
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
WWW
2003
ACM
14 years 9 months ago
2003
ACM
In contrast to traditional document retrieval, a web page as a whole is not a good information unit to search because it often contains multiple topics and a lot of irrelevant inf...