Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
1 In this article, we report our efforts in mining the information encoded as clickthrough data in the server logs to evaluate and monitor the relevance ranking quality of a commer...
The growing number of web services advocates distributed discovery infrastructures which are semantics-enabled and support quality of service (QoS). In this paper, we introduce a n...
We formulate and study search algorithms that consider a user’s prior interactions with a wide variety of content to personalize that user’s current Web search. Rather than re...
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...