825 search results - page 4 / 165 » Search advertising using web relevance feedback |
CIKM
2007
Springer
14 years 2 months ago
2007
Springer
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
KDD
2009
ACM
14 years 1 months ago
2009
ACM
1 In this article, we report our efforts in mining the information encoded as clickthrough data in the server logs to evaluate and monitor the relevance ranking quality of a commer...
BPM
2005
Springer
14 years 2 months ago
2005
Springer
The growing number of web services advocates distributed discovery infrastructures which are semantics-enabled and support quality of service (QoS). In this paper, we introduce a n...
SIGIR
2005
ACM
14 years 2 months ago
2005
ACM
We formulate and study search algorithms that consider a user’s prior interactions with a wide variety of content to personalize that user’s current Web search. Rather than re...
CIKM
2009
Springer
14 years 3 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...