825 search results - page 5 / 165 » Search advertising using web relevance feedback |
SIGIR
2005
ACM
14 years 2 months ago
2005
ACM
Measuring the information retrieval effectiveness of Web search engines can be expensive if human relevance judgments are required to evaluate search results. Using implicit user ...
CIKM
2009
Springer
14 years 3 months ago
2009
Springer
Mining feedback information from user click-through data is an important issue for modern Web retrieval systems in terms of architecture analysis, performance evaluation and algor...
CIKM
2010
Springer
13 years 7 months ago
2010
Springer
Traditional machine-learned ranking algorithms for web search are trained in batch mode, which assume static relevance of documents for a given query. Although such a batch-learni...
KAIS
2010
13 years 7 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
SAC
2006
ACM
14 years 2 months ago
2006
ACM
Relevance feedback is the state-of-the-art approach for adjusting query results to the needs of the users. This work extends the existing framework of image retrieval with relevan...