825 search results - page 7 / 165 » Search advertising using web relevance feedback |
DEXAW
2009
IEEE
14 years 3 months ago
2009
IEEE
Abstract—Search context is a crucial factor that helps to understand a user’s information need in ad-hoc Web page retrieval. A query log of a search engine contains rich inform...
CIKM
2009
Springer
14 years 14 days ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
ISCI
2007
13 years 8 months ago
2007
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
KDD
2009
ACM
14 years 9 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
WWW
2010
ACM
14 years 1 months ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...