Abstract—Search context is a crucial factor that helps to understand a user’s information need in ad-hoc Web page retrieval. A query log of a search engine contains rich inform...
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...