162 search results - page 26 / 33 » Searching the Searchers with SearchAudit |
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
SIGIR
2004
ACM
14 years 1 months ago
2004
ACM
We investigate how users interact with the results page of a WWW search engine using eye-tracking. The goal is to gain into how users browse the presented abstracts and how they s...
CHI
2010
ACM
14 years 2 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
WEBI
2009
Springer
14 years 2 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
SGAI
2009
Springer
14 years 2 months ago
2009
Springer
The so-called social Web has helped to change the very nature of the Internet by emphasising the role of our online experiences as new forms of content and service knowledge. User...