We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Web pages contain a combination of unique content and template material, which is present across multiple pages and used primarily for formatting, navigation, and branding. We stu...
Web pages (and resources, in general) can be characterized according to their geographical locality. For example, a web page with general information about wildflowers could be c...
Luis Gravano, Vasileios Hatzivassiloglou, Richard ...
Near-duplicate web documents are abundant. Two such documents differ from each other in a very small portion that displays advertisements, for example. Such differences are irrele...