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SIGIR
2009
ACM
14 years 1 months ago
Context transfer in search advertising
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
WWW
2006
ACM
14 years 8 months ago
Finding advertising keywords on web pages
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho
WWW
2005
ACM
14 years 8 months ago
The volume and evolution of web page templates
Web pages contain a combination of unique content and template material, which is present across multiple pages and used primarily for formatting, navigation, and branding. We stu...
David Gibson, Kunal Punera, Andrew Tomkins
CIKM
2003
Springer
14 years 19 days ago
Categorizing web queries according to geographical locality
Web pages (and resources, in general) can be characterized according to their geographical locality. For example, a web page with general information about wildflowers could be c...
Luis Gravano, Vasileios Hatzivassiloglou, Richard ...
WWW
2007
ACM
14 years 8 months ago
Detecting near-duplicates for web crawling
Near-duplicate web documents are abundant. Two such documents differ from each other in a very small portion that displays advertisements, for example. Such differences are irrele...
Gurmeet Singh Manku, Arvind Jain, Anish Das Sarma