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WWW
2009
ACM
14 years 10 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
KDD
2009
ACM
228views Data Mining» more  KDD 2009»
14 years 10 months ago
A generalized Co-HITS algorithm and its application to bipartite graphs
Recently many data types arising from data mining and Web search applications can be modeled as bipartite graphs. Examples include queries and URLs in query logs, and authors and ...
Hongbo Deng, Michael R. Lyu, Irwin King
SIGMOD
2007
ACM
413views Database» more  SIGMOD 2007»
14 years 10 months ago
Effective keyword-based selection of relational databases
The wide popularity of free-and-easy keyword based searches over World Wide Web has fueled the demand for incorporating keyword-based search over structured databases. However, mo...
Bei Yu, Guoliang Li, Karen R. Sollins, Anthony K. ...
WSDM
2010
ACM
261views Data Mining» more  WSDM 2010»
14 years 7 months ago
Learning Similarity Metrics for Event Identification in Social Media
Social media sites (e.g., Flickr, YouTube, and Facebook) are a popular distribution outlet for users looking to share their experiences and interests on the Web. These sites host ...
Hila Becker, Mor Naaman, Luis Gravano
WSDM
2010
ACM
259views Data Mining» more  WSDM 2010»
14 years 7 months ago
Revisiting Globally Sorted Indexes for Efficient Document Retrieval
There has been a large amount of research on efficient document retrieval in both IR and web search areas. One important technique to improve retrieval efficiency is early termina...
Fan Zhang, Shuming Shi, Hao Yan, Ji-Rong Wen