Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Recently many data types arising from data mining and Web search applications can be modeled as bipartite graphs. Examples include queries and URLs in query logs, and authors and ...
The wide popularity of free-and-easy keyword based searches over World Wide Web has fueled the demand for incorporating keyword-based search over structured databases. However, mo...
Bei Yu, Guoliang Li, Karen R. Sollins, Anthony K. ...
Social media sites (e.g., Flickr, YouTube, and Facebook) are a popular distribution outlet for users looking to share their experiences and interests on the Web. These sites host ...
There has been a large amount of research on efficient document retrieval in both IR and web search areas. One important technique to improve retrieval efficiency is early termina...