—Social networks and discussion boards have become a significant outlet where people communicate and express their opinion freely. Although the social networks themselves are us...
We introduce a formal semantics based calculus of trust that explicitly represents trust and quantifies the risk associated with trust in public key infrastructure (PKI) and iden...
Users of online social networking communities are disclosing large amounts of personal information, putting themselves at a variety of risks. Our ongoing research investigates mec...
Heather Richter Lipford, Andrew Besmer, Jason Wats...
This study suggests reasons for the absence of a growing proportion of the population, the so-called baby boomers, from the otherwise highly popular social networking sites. We ex...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...