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search results - page 127 / 127
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Selecting Useful Groups of Features in a Connectionist Frame...
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KDD
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Data Mining
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Large-scale behavioral targeting
14 years 9 months ago
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Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Ye Chen, Dmitry Pavlov, John F. Canny
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