83 search results - page 3 / 17 » Semantic tags generation and retrieval for online advertisin... |
SWAP
2007
13 years 8 months ago
2007
The organization of the knowledge on the web is increasingly becoming a social task performed by online communities whose members share a common interest in classifying different t...
HT
2009
ACM
14 years 2 months ago
2009
ACM
Collaborative tagging systems are now popular tools for organising and sharing information on the Web. While collaborative tagging offers many advantages over the use of controll...
FIS
2009
13 years 5 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
KDD
2009
ACM
14 years 3 days ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Social bookmarking is the process through which users share tags for online resources like blogs with others. Such collaborative tags provide valuable metadata for retrieval syste...