Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
We consider the problem of the binary classification on imbalanced data, in which nearly all the instances are labelled as one class, while far fewer instances are labelled as the...
Kaizhu Huang, Haiqin Yang, Irwin King, Michael R. ...
Accurate topical categorization of user queries allows for increased effectiveness, efficiency, and revenue potential in general-purpose web search systems. Such categorization be...
Steven M. Beitzel, Eric C. Jensen, Ophir Frieder, ...
Most machine learning algorithms are lazy: they extract from the training set the minimum information needed to predict its labels. Unfortunately, this often leads to models that ...
Joseph O'Sullivan, John Langford, Rich Caruana, Av...
This work presents the use of click graphs in improving query intent classifiers, which are critical if vertical search and general-purpose search services are to be offered in a ...