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    GFKL
    2005
    Springer
    103views Data Mining» more  GFKL 2005»
    Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
    14 years 4 months ago
    Semiparametric Stepwise Regression to Estimate Sales Promotion Effects
    Download  epub.ub.uni-muenchen.de
    Winfried Steiner, Christiane Belitz, Stefan Lang
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    INCDM
    2009
    Springer
    199views Data Mining» more  INCDM 2009»
    Driver-Moderator Method for SKU Sales Forecasting
    14 years 5 months ago
    Driver-Moderator Method for SKU Sales Forecasting
    Download  home.ku.edu.tr
    We develop a method to forecast stock keeping unit sales that is accurate, transparent and consistent in handling similar situations. We leverage the marketing literature to define...
    Özden Gür Ali
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