We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
Noga Alon, Michal Feldman, Ariel D. Procaccia, Mos...
Human emotion is one important underlying force affecting and affected by the dynamics of social networks. An interesting question is "can we predict a person's mood base...
Yuan Zhang, Jie Tang, Jimeng Sun, Yiran Chen, Jing...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
In this work, we quantitatively investigate the ways in which a given person influences the joint turn-taking behavior in a conversation. After collecting an auditory database of ...