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» Sequential Influence Models in Social Networks
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IPL
2010
139views more  IPL 2010»
13 years 4 months ago
A note on competitive diffusion through social networks
We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
Noga Alon, Michal Feldman, Ariel D. Procaccia, Mos...
ICDM
2010
IEEE
186views Data Mining» more  ICDM 2010»
13 years 5 months ago
MoodCast: Emotion Prediction via Dynamic Continuous Factor Graph Model
Human emotion is one important underlying force affecting and affected by the dynamics of social networks. An interesting question is "can we predict a person's mood base...
Yuan Zhang, Jie Tang, Jimeng Sun, Yiran Chen, Jing...
WWW
2008
ACM
14 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
CIKM
2008
Springer
13 years 9 months ago
Mining social networks using heat diffusion processes for marketing candidates selection
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
NIPS
2004
13 years 8 months ago
Modeling Conversational Dynamics as a Mixed-Memory Markov Process
In this work, we quantitatively investigate the ways in which a given person influences the joint turn-taking behavior in a conversation. After collecting an auditory database of ...
Tanzeem Choudhury, Sumit Basu