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WWW
2005
ACM
14 years 8 months ago
Opinion observer: analyzing and comparing opinions on the Web
The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, disc...
Bing Liu, Minqing Hu, Junsheng Cheng
KDD
2004
ACM
192views Data Mining» more  KDD 2004»
14 years 8 months ago
Mining and summarizing customer reviews
Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and mor...
Minqing Hu, Bing Liu
KDD
2002
ACM
166views Data Mining» more  KDD 2002»
14 years 8 months ago
Exploiting response models: optimizing cross-sell and up-sell opportunities in banking
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
Andrew Storey, Marc-David Cohen
ICAIL
2005
ACM
14 years 1 months ago
Effective Document Clustering for Large Heterogeneous Law Firm Collections
Computational resources for research in legal environments have historically implied remote access to large databases of legal documents such as case law, statutes, law reviews an...
Jack G. Conrad, Khalid Al-Kofahi, Ying Zhao, Georg...
WWW
2008
ACM
14 years 8 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang