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KDD
2012
ACM
199views Data Mining» more  KDD 2012»
11 years 10 months ago
Trustworthy online controlled experiments: five puzzling outcomes explained
Online controlled experiments are often utilized to make datadriven decisions at Amazon, Microsoft, eBay, Facebook, Google, Yahoo, Zynga, and at many other companies. While the th...
Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbot...
DIGRA
2005
Springer
14 years 1 months ago
A Sociotechnical Conjecture about the Context and Development of Multiplayer Online Game Experiences
The advent of multiplayer online games brings new actors into the development scene and redefines traditional roles and interactions. Anchored on studies of the role of context in...
Licinio Roque
IJOE
2011
118views more  IJOE 2011»
13 years 2 months ago
Three Online Neutron Beam Experiments Based on the iLab Shared Architecture
- Students at MIT have traditionally executed certain experiments in the containment building of the MIT nuclear reactor as part of courses in Nuclear Engineering and the third yea...
Kimberly DeLong, Judson V. Harward, Philip H. Bail...
SIGKDD
2010
101views more  SIGKDD 2010»
13 years 2 months ago
Unexpected results in online controlled experiments
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Ron Kohavi, Roger Longbotham
IJOE
2008
98views more  IJOE 2008»
13 years 7 months ago
OpenLabs Security Laboratory - The Online Security Experiment Platform
For experiments to be reproducible, it is important to have a known and controlled environment. This requires isolation from the surroundings. For security experiments, e.g. with h...
Johan Zackrisson, Charlie Svahnberg