20 search results - page 1 / 4 » Shared Winner Determination in Sponsored Search Auctions |
ICDE
2009
IEEE
14 years 10 months ago
2009
IEEE
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
ICDE
2008
IEEE
14 years 9 months ago
2008
IEEE
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
ACMICEC
2007
ACM
14 years 12 days ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
AI
2002
Springer
13 years 8 months ago
2002
Springer
Combinatorial auctions, that is, auctions where bidders can bid on combinations of items, tend to lead to more efficient allocations than traditional auction mechanisms in multi-i...
AAAI
2000
13 years 9 months ago
2000
Combinatorial auctions can be used to reach efficient resource and task allocations in multiagent systems where the items are complementary. Determining the winners is NP-complete...