20 search results - page 2 / 4 » Shared Winner Determination in Sponsored Search Auctions |
WINE
2007
Springer
14 years 2 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
AUSAI
2005
Springer
14 years 1 months ago
2005
Springer
Abstract. We present a Lagrangian-based heuristic LAHA for the Winner Determination Problem in Combinatorial Auctions. The algorithm makes use of the market computing power by appl...
ATAL
2007
Springer
14 years 2 months ago
2007
Springer
Distributed allocation and multiagent coordination problems can be solved through combinatorial auctions. However, most of the existing winner determination algorithms for combina...
ESA
2009
Springer
14 years 1 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
AAAI
2011
12 years 8 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...