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WWW
2009
ACM
14 years 9 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
ICDE
2003
IEEE
247views Database» more  ICDE 2003»
14 years 10 months ago
CLUSEQ: Efficient and Effective Sequence Clustering
Analyzing sequence data has become increasingly important recently in the area of biological sequences, text documents, web access logs, etc. In this paper, we investigate the pro...
Jiong Yang, Wei Wang 0010
IJDE
2007
123views more  IJDE 2007»
13 years 8 months ago
Identifying Authorship by Byte-Level N-Grams: The Source Code Author Profile (SCAP) Method
Source code author identification deals with identifying the most likely author of a computer program, given a set of predefined author candidates. There are several scenarios whe...
Georgia Frantzeskou, Efstathios Stamatatos, Stefan...
WWW
2005
ACM
14 years 9 months ago
Browsing fatigue in handhelds: semantic bookmarking spells relief
Focused Web browsing activities such as periodically looking up headline news, weather reports, etc., which require only selective fragments of particular Web pages, can be made m...
Saikat Mukherjee, I. V. Ramakrishnan