Recently, there has been tremendous interest in the phenomenon of influence propagation in social networks. The studies in this area assume they have as input to their problems a ...
Amit Goyal 0002, Francesco Bonchi, Laks V. S. Laks...
In this paper, we propose a new way to automatically model and predict human behavior of receiving and disseminating information by analyzing the contact and content of personal c...
Xiaodan Song, Ching-Yung Lin, Belle L. Tseng, Ming...
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshma...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particula...
Maziar Nekovee, Yamir Moreno, G. Bianconi, M. Mars...