Abstract. The task of similarity search is widely used in various areas of computing, including multimedia databases, data mining, bioinformatics, social networks, etc. For a long ...
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
This paper proposes an effective approach to provide relevant search terms for conceptual Web search. ‘Semantic Term Suggestion’ function has been included so that users can f...