Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, Mar...
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
David J. Martin, Johannes Gehrke, Joseph Y. Halper...
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Sai-Ming Li, Mohammad Mahdian, Randolph Preston Mc...
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...