1407 search results - page 10 / 282 » Sponsored Search with Contexts |
DSS
2007
13 years 8 months ago
2007
MKTSCI
2010
13 years 7 months ago
2010
DSS
2007
13 years 8 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
SIGECOM
2010
ACM
14 years 1 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
ATAL
2010
Springer
13 years 9 months ago
2010
Springer
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...