1407 search results - page 12 / 282 » Sponsored Search with Contexts |
132
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ATAL
2008
Springer
15 years 7 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
148
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CIKM
2008
Springer
15 years 7 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
143
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CACM
1998
15 years 5 months ago
1998
: Current user interfaces for textual database searching leave much to be desired: individually, they are often confusing, and as a group, they are seriously inconsistent. We propo...
121
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ICDM
2006
IEEE
15 years 12 months ago
2006
IEEE
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
181
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COLING
2010
15 years 24 days ago
2010
In this paper we propose a completely unsupervised method for open-domain entity extraction and clustering over query logs. The underlying hypothesis is that classes defined by mi...