1407 search results - page 12 / 282 » Sponsored Search with Contexts |
ATAL
2008
Springer
13 years 10 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
CIKM
2008
Springer
13 years 10 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
CACM
1998
13 years 8 months ago
1998
: Current user interfaces for textual database searching leave much to be desired: individually, they are often confusing, and as a group, they are seriously inconsistent. We propo...
ICDM
2006
IEEE
14 years 2 months ago
2006
IEEE
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
COLING
2010
13 years 3 months ago
2010
In this paper we propose a completely unsupervised method for open-domain entity extraction and clustering over query logs. The underlying hypothesis is that classes defined by mi...