1407 search results - page 13 / 282 » Sponsored Search with Contexts |
COMPSYSTECH
2009
13 years 6 months ago
2009
: This work presents personalized web search using enhancing information extracted from context. Context reflects user profile, her interests, past searching experiences etc. It is...
GIR
2006
ACM
14 years 2 months ago
2006
ACM
WINE
2009
Springer
14 years 3 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2008
ACM
14 years 9 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
CORR
2008
Springer
13 years 8 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...