: This work presents personalized web search using enhancing information extracted from context. Context reflects user profile, her interests, past searching experiences etc. It is...
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova, M...