1407 search results - page 16 / 282 » Sponsored Search with Contexts |
WWW
2009
ACM
14 years 9 months ago
2009
ACM
Automatic categorization of user queries is an important component of general purpose (Web) search engines, particularly for triggering rich, query-specific content and sponsored ...
ITNG
2006
IEEE
14 years 2 months ago
2006
IEEE
Purpose – This paper reports the findings of a major study examining the overlap among results retrieved by three major web search engines. The goal of the research was to: mea...
FOCS
2010
IEEE
13 years 6 months ago
2010
IEEE
Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
WINE
2010
Springer
13 years 6 months ago
2010
Springer
A common approach to analyzing repeated auctions, such as sponsored search auctions, is to treat them as complete information games, because it is assumed that, over time, players...
CIKM
2008
Springer
13 years 10 months ago
2008
Springer
The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participa...