We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
Eyal Even-Dar, Michael J. Kearns, Jennifer Wortman
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
: The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenu...
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...