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ACMICEC
2007
ACM
220views ECommerce» more  ACMICEC 2007»
14 years 18 days ago
Asymptotically optimal repeated auctions for sponsored search
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
Nicolas S. Lambert, Yoav Shoham
ICDE
2008
IEEE
124views Database» more  ICDE 2008»
14 years 10 months ago
Toward Expressive and Scalable Sponsored Search Auctions
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
David J. Martin, Johannes Gehrke, Joseph Y. Halper...
SIGIR
2010
ACM
14 years 14 days ago
Clicked phrase document expansion for sponsored search ad retrieval
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
Dustin Hillard, Chris Leggetter
STACS
2010
Springer
14 years 3 months ago
Sponsored Search, Market Equilibria, and the Hungarian Method
Paul Dütting, Monika Henzinger, Ingmar Weber