32 search results - page 4 / 7 » Strategic bidder behavior in sponsored search auctions |
CORR
2008
Springer
13 years 8 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WWW
2009
ACM
14 years 9 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
SIGECOM
2006
ACM
14 years 2 months ago
2006
ACM
Bidders on eBay have no dominant bidding strategy when faced with multiple auctions each offering an item of interest. As seen through an analysis of 1,956 auctions on eBay for a...
SIGECOM
2011
ACM
12 years 11 months ago
2011
ACM
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
WINE
2009
Springer
14 years 3 months ago
2009
Springer
We improve the best known competitive ratio (from 1/4 to 1/2), for the online multi-unit allocation problem, where the objective is to maximize the single-price revenue. Moreover, ...