32 search results - page 5 / 7 » Strategic bidder behavior in sponsored search auctions |
SIGECOM
2004
ACM
14 years 3 months ago
2004
ACM
In many market settings, agents do not know their preferences a priori. Instead, they may have to solve computationally complex optimization problems, query databases, or perform ...
WWW
2008
ACM
14 years 10 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
CORR
2008
Springer
13 years 10 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
AAAI
2011
12 years 10 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
CORR
2008
Springer
13 years 10 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...