15 search results - page 2 / 3 » Strategic positioning of the Web in a multi-channel market a... |
SEMWEB
2009
Springer
14 years 1 months ago
2009
Springer
Abstract. Social Network Analysis (SNA) provides graph algorithms to characterize the structure of social networks, strategic positions in these networks, specific sub-networks and...
ICCSA
2009
Springer
14 years 1 months ago
2009
Springer
Abstract. The accurate prediction of Web navigation patterns has immense commercial value as the Web evolves into a primary medium for marketing and sales for many businesses. Ofte...
ACL
2009
13 years 4 months ago
2009
Sentiment classification refers to the task of automatically identifying whether a given piece of text expresses positive or negative opinion towards a subject at hand. The prolif...
KAIS
2010
13 years 5 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
KDD
2002
ACM
14 years 7 months ago
2002
ACM
Knowing the reputations of your own and/or competitors' products is important for marketing and customer relationship management. It is, however, very costly to collect and a...