Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
A web site is a semi structured collection of different kinds of data, whose motivation is show relevant information to visitor and by this way capture her/his attention. Understa...
A prime business concern is knowing your customer. One legacy carried into the present from the earliest NCSA web servers is web server logs. While there are more powerful user tr...
As Web sites are now ordinary products, it is necessary to explicit the notion of quality of a Web site. The quality of a site may be linked to the easiness of accessibility and a...
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...