The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how diffe...
B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex...
Today the World Wide Web is seen as an unique medium for interaction. Every organisation has or is about to have its own Web site, aiming to attract as much visitors as each one c...
In this paper, the results of a front-page genre analysis of 290 Swedish municipality Web sites are presented, and the appropriateness of the identified design solutions are discu...
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
Sarabjot S. Anand, Matthias Baumgarten, Alex G. B&...
Web sites are now considered an extension of the entire business, not just an additional channel or storefront or a simple information portal for the company. Creating an effectiv...