Contextual search refers to proactively capturing the information need of a user by automatically augmenting the user query with information extracted from the search context; for...
Finding relationships between entities on the Web, e.g., the connections between different places or the commonalities of people, is a novel and challenging problem. Existing Web ...
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
Since the link structure of the web is an important element in ranking systems on search engines, web spammers widely use the link structure of the web to increase the rank of the...
Reid Andersen, Christian Borgs, Jennifer T. Chayes...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...