Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Many websites have large collections of pages generated dynamically from an underlying structured source like a database. The data of a category are typically encoded into similar...
KDD is a complex and demanding task. While a large number of methods has been established for numerous problems, many challenges remain to be solved. New tasks emerge requiring th...
Ingo Mierswa, Michael Wurst, Ralf Klinkenberg, Mar...
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
We enunciate the need for watermarking database relations to deter their piracy, identify the unique characteristics of relational data which pose new challenges for watermarking,...