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» TacTex09: a champion bidding agent for ad auctions
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ATAL
2010
Springer
13 years 8 months ago
TacTex09: a champion bidding agent for ad auctions
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...
David Pardoe, Doran Chakraborty, Peter Stone
IJCAI
2007
13 years 8 months ago
RoxyBot-06: An (SAA)2 TAC Travel Agent
In this paper, we describe our entrant in the travel division of the 2006 Trading Agent Competition (TAC). At a high level, the design of many successful autonomous trading agents...
Seong Jae Lee, Amy R. Greenwald, Victor Naroditski...
CEC
2010
IEEE
13 years 8 months ago
Born to trade: A genetically evolved keyword bidder for sponsored search
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
WWW
2009
ACM
14 years 8 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...