Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
Large-scale text categorization is an important research topic for Web data mining. One of the challenges in large-scale text categorization is how to reduce the amount of human e...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...