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WWW
2009
ACM
14 years 8 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2009
ACM
14 years 8 months ago
Releasing search queries and clicks privately
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
WWW
2006
ACM
14 years 8 months ago
Large-scale text categorization by batch mode active learning
Large-scale text categorization is an important research topic for Web data mining. One of the challenges in large-scale text categorization is how to reduce the amount of human e...
Steven C. H. Hoi, Rong Jin, Michael R. Lyu
KDD
2004
ACM
210views Data Mining» more  KDD 2004»
14 years 8 months ago
Web usage mining based on probabilistic latent semantic analysis
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Xin Jin, Yanzan Zhou, Bamshad Mobasher
KDD
2001
ACM
231views Data Mining» more  KDD 2001»
14 years 8 months ago
A Framework for Efficient and Anonymous Web Usage Mining Based on Client-Side Tracking
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
Cyrus Shahabi, Farnoush Banaei Kashani