Automatic categorization of user queries is an important component of general purpose (Web) search engines, particularly for triggering rich, query-specific content and sponsored ...
According to a recent survey made by Nielsen NetRatings, searching on news articles is one of the most important activity online. Indeed, Google, Yahoo, MSN and many others have p...
Gianna M. Del Corso, Antonio Gulli, Francesco Roma...
Many web queries seek information about named entities (such as products or people). Web search engines federate such entity-oriented queries to relevant structured databases; the...
In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...