Web pages, like people, are often known by others in a variety of contexts. When those contexts are sufficiently distinct, a page's importance may be better represented by mu...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Customers of modern enterprise applications commonly engage the vendor of the application for onsite troubleshooting and fine tuning of large deployments. The results of these eng...
Dharmesh Thakkar, Zhen Ming Jiang, Ahmed E. Hassan...
Many have speculated that classifying web pages can improve a search engine's ranking of results. Intuitively results should be more relevant when they match the class of a q...
Paul N. Bennett, Krysta Marie Svore, Susan T. Duma...
Despite the success of web search engines, search over large enterprise intranets still suffers from poor result quality. Earlier work [6] that compared intranets and the Internet...