Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
This paper presents a study of finger-based text entry for mobile devices with touchscreens. Many devices are now coming to market that have no physical keyboards (the Apple iPhon...
Any new tool introduced for education needs to be validated. We developed a virtual human experience called the Virtual Objective Structured Clinical Examination (VOSCE). In the V...
Kyle Johnsen, Andrew Raij, Amy O. Stevens, D. Scot...
Tracking technologies for medical Virtual or Augmented Reality (VR/AR) applications have to fulfill demanding requirements. A hybrid tracking system can merge positive attributes ...