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WWW
2009
ACM
16 years 6 months ago
Anycast-aware transport for content delivery networks
Anycast-based content delivery networks (CDNs) have many properties that make them ideal for the large scale distribution of content on the Internet. However, because routing chan...
Zakaria Al-Qudah, Seungjoon Lee, Michael Rabinovic...
WWW
2009
ACM
16 years 6 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
16 years 6 months ago
Online auctions efficiency: a survey of ebay auctions
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
Wenyan Hu, Alvaro Bolivar
WWW
2008
ACM
16 years 6 months ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen
WWW
2007
ACM
16 years 6 months ago
Improving the Performance of Online Auctions Through Server-side Activity-based Caching
Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
Daniel A. Menascé, Vasudeva Akula
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